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UFSJ Inglês 2012 – Questão 48

Linguagens / Inglês / Text Comprehension / Identify the main idea of the text
Classic Advertising Mistake: Arabic version
 
A disappointed salesman of Coca Cola returns from his assignment in Arabia.
Afriend asked, “Why weren’t you successful with the Arabs?”
The salesman explained, “When I got posted in the Middle East, I was very confident that I would make a good sales pitch in rural areas. But, I had a problem I didn’t know how to speak Arabic. So, I planned to convey the message through three posters...”
First poster - Aman lying in the hot desert sand... totally exhausted and fainting.
Second poster - man is drinking our Cola.
Third poster - Our man is now totally refreshed.
Then these posters were pasted all over the place
“That should have worked,” said the friend.
The salesman replied “I didn’t realize that in Arabic you read from right to left.”
Taken from: Clipmarks.com
Available at: <http://clipmarks.com/clipmark/BC4C6FAC-C464-4D58-A4B5-BA0E7267CF79/>.
Access: August 30th, 2011.
According to the text,
a) the Arabians do not do business with Americans because of their culture.
b) the Arabian people are illiterate and do not know how to read and write.
c) in the Arabian culture people are not allowed to read from right to left.
d) the salesman did not have enough knowledge of Arabian culture.

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