dudowEducação pode mudar sua vida

FGV Economia 2010 – Questão 83

Linguagens / Inglês / Text Comprehension / Extract important information from the text
The silver dollar
There is money to be made in the grey market, but it takes thought
Jun 25th 2009
When Tokyo residents of a certain age want to go shopping, they head for Sugamo, in the north of the city. The main street, Jizo-dori, features a variety of shops selling food, sweets, medicaments, bits and bobs and, most notably, a huge choice of woolly underwear in bright red, a favourite colour with the elderly because it is thought to be lucky and health-giving. The local McDonald’s has a section with seats designed for older people, and a karaoke bar offers songs from the good old days. For spiritual refreshment, there is the four-centuries old Kogan-ji Buddhist temple, where visitors buy incense and pray for a long life – and a quick and easy exit.
Jizo-dori has a long tradition, but businesses everywhere now realise that in future there will be a lot more older folk with money to spend. In most rich countries the baby-boomers born after the second world war were more numerous, better educated and better paid than any generation before them. When those boomers retire, they will want to do it in style, plastic surgery and all. This group of customers can be persuaded to buy a plethora of products, from travel and financial services to mobile phones, medicines and comfy beds.
Some businesses are already adjusting their ranges to cater for the grey market. However, this is a tricky market to tackle. Advertisers are often accused of trying too hard to sell to the young when much of the spending power is now concentrated in older age groups, but it is not a simple matter of moving “from rocking horse to rocking chair”. When companies try to cater for older customers, they do not always get it right. Attempts to “seniorise” ads, for example, have mostly drawn a poor response because their targets think of themselves as younger than they really are. That refusal to settle for being “old” will only get stronger as the baby-boomers start turning 65.
But the hardest thing about selling to older people is that they are such a heterogeneous group. Someone in his 70s may be in frail health and living in an old folks’ home; or he may be running for president of the United States, as John McCain did last year. There are many shades of grey.
(www.economist.com/specialreports/PrinterFriendly.cfm?story_id=13888110. Adaptado)
According to the text,
a) businesses have to prepare products for older consumers in future.
b) people born after the second world war had many babies, who now are better educated than their parents.
c) plastic surgery is the main thing older people wish to do when they retire.
d) many senior citizens in rich countries want to get a better education after retirement.
e) most companies are managing to create stylish items that appeal to both young and old consumers.

Veja outras questões semelhantes:

Base dudow 2000 – Questão 33
Martin Luther King’s dream was: a) to walk together with black boys and girls. b) to join negroes and whites. c) to join white boys and girls. d) to end racial justice. e) to adopt white boys and girls.
UNIFESP port e inglês 2011 – Questão 40
Segundo o texto, a risada: a) foi estudada pelos cientistas em locais com aglomeração de gente. b) só é prontamente entendida entre falantes do mesmo grupo linguístico. c) agrega diversos sentidos, como visão e audição, para ser comunicada. d) já foi estudada por cientistas das principais universidades do mundo. e) é uma resposta social, que pode ser observada em alguns animais.
Base dudow 2000 – Questão 37
"The typical karate yell, says Michael Smith, who ______ at a school of martial arts in New York, ______ three purposes: it tightens the stomach muscles, scares the opponent and, most important, ______ people feel confident." yell: grito to tighten: enrijecer to feel: sentir purposes: propósitos to scare: amedrontar a) teach – have – helps b) teaches – have – helps c) teach – has – help d) teaches – have – help e) teaches – has – helps
FATEC (2ºsem) 2008 – Questão 17
Escolha a alternativa da qual se origina a construção "Hollenbeck’s father” a) The father of the Hollenbeck. b) Father of the Hollenbeck. c) Father of Hollenbeck. d) The father of Hollenbeck. e) The father Hollenbeck.
Base dudow 2000 – Questão 20
A sentença ―"If Orwell‘s book were to be written, you would have a nightmare vision of the world" na Terceira Condicional é: ...